What does it actually take to bring a startup idea to market? This intensive 2-week coursegives students a hands-on answer. Working in small teams, students will take a startupidea – their own or one selected from provided scenarios – and develop a complete go-to-market plan over 10 days. Each session begins with a focused keynote on a core topic,followed by hands-on work where students apply the concepts directly to their team'sproject using AI tools and real-world frameworks.​

Students will move through the full Go-To-Market (GTM) journey: market sizing andcompetitor analysis, defining ideal customer and value proposition, designing pricing andrevenue models, planning marketing channels and content, and understanding modernB2B sales in the age of AI. ​

Throughout the course, AI assistants serve as research partners, copywriters, andanalysts — but the strategic thinking belongs to the student. The course culminates in afinal pitch where teams present their go-to-market plan to peers and receive feedback.The focus is practical, fast-paced, and grounded in how real startups actually launchtoday.​