Cultural stereotypes focus our attention on certain features, amplify them in our observation, and offer interpretations of our observations. In this way, we see what we are taught to see, and at the same time our observations also confirm the stereotype.

Watch a part (8:15-11:10) of the video Cross cultural communication  and think which features it is focusing on in Finnish culture and whether it is confirming or not some sort of stereotypes. (ohita mainokset means 'skip the adds')